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Sells Goalkeeper Products is a brand exclusively for goalkeepers. We understand that the goalkeeper is a specialist, just as we are. As nearly every rule change, ball or boot development, appears to be to the detriment of the goalkeeper, we see it as our mission to redress the balance. It is not easy dealing with a wet, slippery ball flying towards you at eighty miles per hour!

Our aim is simple... To provide the goalkeeper with the very best tools to carry out what is a very difficult job on a football pitch. Recently Sells managing director Adam Sells met with a potential endorsee and asked what he thought of the new models. He was in Spain and took along a translator to help.

He need not have worried, as quality is recognised in any language. When Adam quizzically asked his compatriot what the goalkeeper said, she replied: "He said this is another level, way beyond anything he has used before."Since the brand's inception we have strived to provide the goalkeeper with the very best latex and cutting edge materials, innovation and attention to detail.

As the years have past, success has meant that the brand has spread far and wide, but those principles and the desire to be "the" brand for goalkeepers remain.

Needless to say, that particular goalkeeper is now one of the Sells Goalkeeper Products leading ambassadors and we continue our efforts to raise the bar again.